Automotive Trends

The big guns don’t get any bigger than the F-150. Just consider that it’s been the best selling vehicle in America for decades and represents a majority of Ford’s profits through the years and you’ll understand why it’s absolutely critical that Ford deliver an outstanding lineup that will last 6-8 years against relentless competition. Ford has done just that by pushing the boundaries of manufacturing to make nearly all of the F-150’s body out of aluminum contributing to a massive 700 pound weight reduction compared to the outgoing model. With more high strength steel in the chassis Ford will deliver a more efficient truck that offers even greater capacity for hauling and towing. Powertrain engineers were also hard at work developing a new 2.7-liter Ecoboost V6 to slot in as a mid-range engine above the naturally aspirated base V6. Although power output was not announced, Ford assures us it will compete favorably with competitor’s small V8s while returning far better mileage. The interior hasn’t been overlooked either with improved materials, helpful new apps on the infotainment system to aide in towing and off-roading, and an enormous glass roof to bring an open, airy feel to the crew cab interior. With handsome new looks derived from last year’s Atlas Concept we expect Ford’s big gun to keep firing with all barrels.