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2015 NAIAS: 2016 Ram Rebel

January 13th, 2015

Ever since splitting off from Dodge in 2009, the Ram team has been working hard to establish itself as a stand alone brand. The new Ram Rebel furthers that cause. There is no mistaking this truck for anything but a Ram with its enormous lettering on the tailgate that reminisces of the days when pickup trucks had their brand names stamped into their tailgates. The grille ditches the long standing Dodge and Ram crosshair grille with a turned lower lip that looks oddly similar to a 1955 GMC truck (trust us, the similarity is uncanny). It may borrow its looks from an old GMC truck, but the Rebel borrows its names from a couple of old AMC products. Don’t be fooled by its overtly off road appearance; Ram isn’t attempting to go head-to-head with Ford’s ambitious Raptor. In fact the Rebel is available in 4×2 or 4x4 configurations. The Rebel utilizes FCA’s naturally aspirated 3.6-liter Pentastar V6, with air suspension, 33-in tires, factory lift kit, skid plates and tow hooks as standard. Since the Rebel borrows the Ram Power Wagon’s wheel arches it becomes apparent that this pickup is not meant to be a fully unique product, but rather one that offers a series of features in a tidy off-road package. Offered only as a crew cab model with the 5-ft. 7-inch bed, the Rebel gives one the choice of ugrading from the V6 to a 5.7-liter HEMI. Though much is borrowed on the Rebel, it seems there is a cause for this truck: off-road style.

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