Unloved Mercurys: Ten Cars that Misaligned the Brand
June 8th, 2010
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Now that Ford has made official what many had been predicting (hoping for?), the discontinuation of the Mercury brand demands some reflection on what went wrong. Ford launched Mercury in 1939 in order to bridge the gap between Ford and the Lincoln brand, which itself old Henry had purchased in 1922. This was a logical move considering that cross town rival General Motors had five car divisions producing six brands (Cadillac offered an entry level companion make called LaSalle from 1927-1940) in addition to the GMC Truck division. Read more…
