Automotive Trends

You’d be forgiven for thinking that Ford’s smallest crossover is the Escape. The new for 2018 EcoSport sounds more like an engine option or trim package than a separate model. What should not be a suprise is that Ford has slipped this small crossover into it lineup. Intended to do battle with the likes of the Buick Encore, Chevy Trax, Honda HR-V, Mazda CX-3, and Toyota C-HR the EcoSport starts at an accessible $19,995. Base power comes from a 1.0L turbo engine that Ford seems reluctant to mention is a 3-cylinder or its power output. It is paired to a 6-speed automatic. Most buyers will likely step up to the 2.0L engine, which actually maintains the same 29 mpg highway EPA rating as the 1.0L but suffers with a city ration of 23 mpg vs. 27 mpg for the 1.0L. Power likely isn’t the main concern for an EcoSport buyer as a low monthly payment paired with crossover styling are the typical priorities. A swing out rear door is used in lieu of the conventional top opening hatch, a welcome feature for taller buyers. Offered in S, SE, Titanium, and SES trim, a full array of technology is available such as Ford’s SYNC and 8 inch touchscreen, cross traffic alert, and MyKey for teen restricted driving modes. Ford can’t afford to watch customers stray to other brands for the their compact crossover needs. Time will tell if the EcoSport catches on like the surprise success of the Buick Encore.