Automotive Trends

Latest Addition to the Prius Family Goes Conventional

     Having narrowly escaped a late February snow storm in Michigan and finding ourselves stepping off of a plane near the Atlantic beaches of lower Florida seemed like a dream come true. Certainly a trip to the beach town that curiously shares its name with a 1958 base model Chevrolet had a catch. Yes, that catch was that we were to sample Toyota’s newest and, as executives stressed, last planned member of the Prius family. While having earned a reputation in the industry as the leading hybrid, we have never been overly excited about the Toyota Prius. The Prius has managed to win over fuel misers and environmental advocates, but to say it has been generally disliked by driving enthusiasts would be a gross understatement. We were expecting that the smallest member of Toyota’s hybrid lineup, the Prius c, would be more of the same and figured our drive of the 98 hp fuel sipper would be the low point of our stint in Florida. Read more…

      Toyota took great pains to remind us that it was the pioneer in the industry and proved its commitment to that segment by unveiling the production version of the Prius c. Toyota claims the ‘c’ stands for ‘city.’ The intent of the Prius c is to offer the most efficient and lowest priced member of the Prius family. With a starting price of under $19,000 the Prius c is actually less expensive than the original Prius that debuted more than 10 years ago. The ‘c’ promises an impressive 53 mpg in city driving and 46 mpg on the highway. We found this to be an attractive addition to the Prius lineup and hope that it may have more enticing driving dynamics than the sterile standard Prius. Unfortunately, acceleration doesn’t sound promising with the 1.5L four combining with the electric motor for a total of 99 hp. We were not so impressed with our first look at the interior plastics, but we should withold final judgment until we are able to drive one of these cars.  Read more…