Automotive Trends

Reinvigorating Acura From the Bottom Up

     It’s no secret the last few years haven’t been the highlights of Acura’s 25 year history. Some of the trouble was self-inflicted—we’re looking at you 2009 TL—and some of it was economic meltdown and Mother Nature’s wrath, but Acura is planning to meet aggressive sales targets during the next few years by reinvigorating their lineup from the bottom up. The plan starts with winning in two of the highest anticipated growth segments during the next five years with the all-new ILX entering the Near Premium sedan segment and the redesigned RDX contesting the Entry Premium crossover segment. We were recently invited to sample the new entry points to the Acura brand and we’re now far more confident that Acura’s projected 45% sales increase this year is within reach. Read more…

      Acura made a splash in Detroit by unveiling two new production models and a concept signaling the return of the dearly departed NSX. Since we’re enthusiasts around here you can bet our curiosity was piqued at every NSX detail they were willing to divulge. Unfortunately for us, and subsequently you, that wasn’t much. What we did learn was that the NSX will return to production within three years at the hands of a US development team and be built in Ohio of all places. Read more…