Reinvigorating Acura From the Bottom Up
It’s no secret the last few years haven’t been the highlights of Acura’s 25 year history. Some of the trouble was self-inflicted—we’re looking at you 2009 TL—and some of it was economic meltdown and Mother Nature’s wrath, but Acura is planning to meet aggressive sales targets during the next few years by reinvigorating their lineup from the bottom up. The plan starts with winning in two of the highest anticipated growth segments during the next five years with the all-new ILX entering the Near Premium sedan segment and the redesigned RDX contesting the Entry Premium crossover segment. We were recently invited to sample the new entry points to the Acura brand and we’re now far more confident that Acura’s projected 45% sales increase this year is within reach. Read more…
Acura made a splash in Detroit by unveiling two new production models and a concept signaling the return of the dearly departed NSX. Since we’re enthusiasts around here you can bet our curiosity was piqued at every NSX detail they were willing to divulge. Unfortunately for us, and subsequently you, that wasn’t much. What we did learn was that the NSX will return to production within three years at the hands of a US development team and be built in Ohio of all places. Read more…
When the Acura RDX was introduced in 2006, it was designed to be one of the sportiest luxury crossovers on the market — a smaller, more affordable version of the Porsche Cayenne or BMW X5. Today, though, the market is flooded with crossovers that claim to be sporty, many of which are exceptionally good cars. Even brands like Mazda and Hyundai are becoming better competition for entry-level luxury brands like Acura. Read more…
The Acura RDX concept shown off at the 2005 NAIAS.
