Automotive Trends

2004 Jaguar XJ at the 2004 NAIAS.

Happy Valentine’s Day!

     When the Jaguar S-Type was introduced a few years ago, it was criticized for being too much like a Ford and too little like a “real” Jag. It looked great on the outside — like every Jaguar should — but showed far too much of its Taurus DNA in the cabin.
    Jaguar rectifies some of this Fordness, though thankfully not all of it, with a heavily revised S-Type. It retains its gorgeous body and chic style, but its interior, ride, handling, and horsepower are made more appropriate for a car with such a rich pedigree.
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Jaguar’s X-Type Proves That Good Things Can Come In Small Packages

     When it comes down to it, the auto business is actually quite simple. Develop a product that can be sold for a profit and then sell as much of that product as you can for the largest possible profit. It only gets complicated when a company hits a “glass ceiling” of sorts. Like in biology, the automotive market has a carrying capacity. In other words, there are only so many consumers who can afford to drop at least $50,000 on their vehicles. And during the late 90’s Jaguar showrooms offered few choices, and none of them even close to the magic $30k mark. Jaguar decided to try something it had never done before. Combine all of the style, elegance, comfort, and prestige that make a Jaguar desirable in a package that could be sold for under 30 grand. The X-Type is that product and though its success in the sales department is not the subject of this article, its success as an entry-level luxury car is. Read more…