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2018 NAIAS: 2019 Ram 1500

January 15th, 2018 No comments

For 2019 Ram rolls out is first fully redesigned pickup truck since the brand became independent of Dodge in 2010. The oldest of the domestic full-size trucks, the Ram held its own against continually redesigned competition from Ford and General Motors with differentiating features such as the Ram Box, 3.0L V6 EcoDiesel, the highly marketable iron block Hemi, and big-rig styling. The 2019 Ram diverges from this formula by incorporating the fenders back under the hood. In fact, one can’t help but notice the alarming similarity between the big Ram’s styling and the resurrected 2019 Ford Ranger. Nevertheless, big RAM letters across the new grille make it hard to mistake the truck’s brand identity. The truck grows bigger in the cab with a remarkably flat floor in the rear cabin. The 3.6L Pentastar is the base engine and the 5.7L Hemi returns, but both now utilize a hybrid system dubbed eTorque that is standard on the V6 and optional with the Hemi V8. The 48 volt mild-hybrid¬† system adds a supplemental 130 lb.-ft. of torque to the 395 hp / 410 lb.-ft. Hemi V8 and 90 lb-ft to the smaller six. Expect improved fuel economy as a result. The Ram also differentiates itself with an available air suspension that automatically lowers the vehicle at highway speeds. Available LED headlights further update the look of the new Ram. Is the new Ram ready to defend the market share it has managed to scrape away from the competition? With all new competition from GM and an updated F-150 and new Ranger from Ford the options in the truck market have never been more competitive.

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