Automotive Trends

Scion’s Basic Coupe Fails to Meet Some Basic Expectations

     The low priced sporty coupe segment has been creeping upward in price during the last decade. The market used to be speckled with the likes of the Saturn SC, Ford Probe, Chevrolet Cavalier Z24, Mitsubishi Eclipse and Toyota Celica. Not one of those models exists today, but Toyota thinks it has an answer for the niche with the Scion tC. Starting at $18,275 the tC isn’t the cheapest coupe one can find, but does it offer enough sport to lure youthful car enthusiasts from straying to the used car market for their budget minded thrills? We tested a completely base tC to find out just how the Scion fares. Read more…

28 Year Old Males Rejoice! The Cool Scion Just Got Better

     Graphic artists, computer programmers and aspiring music industry professionals turn down your iPods and pay attention. Scion has some big news for you and your spiky haired twenty-something friends. The handsome tC coupe that debuted in 2004 and has since brought Scion more than 40% of its sales is finally getting a well deserved redesign that focuses on improved fuel efficiency, overall refinement and, here’s where we get interested, increased performance. Scion recently invited us to a college campus teeming with its target buyers to get some seat time in the vehicle that officials hope will rejuvenate the brand’s stalled sales and lead the company into a new dimension of success. Read more…