Years ago, new pickup trucks had incredibly long life cycles. Ford, Chevy and Dodge would come up with new designs, then let them age for nearly a decade before they made any major changes.
Truck makers don’t have that luxury anymore. Read more…
Slick Sierra
We feel sorry for the Dodge salesman stuck peddling Ram pickups in today’s market. Aside from some small updates along the way the Ram hasn’t had much to write home about since the current generation debuted with the famous Hemi V8 back in 2001.
Sure, the sales guys can still say our truck has a Hemi, but the window sticker says it’ll require 13 miles per gallon in the city and 17 miles per gallon on the highway. That’s pretty thirsty in today’s world of $3-a-gallon gasoline. Besides, even if a prospective customer can overlook the thirsty engine and tired styling there’s no getting past the interior, which is a rolling exhibition of the plastic automakers should never use. It’s really rather awful. Read more…
