Automakers, especially the luxury marques, are downsizing in a big way. Their once compact “entry”-level sedans have all grown up. And now they are introducing a new breed of “compacts” to fill the voids. As we’ve discussed before, this sort of activity can sometimes dilute a brand’s pedigree. Nevertheless, these compacts have proven themselves to be lucrative assets time and again. Enter the A3, Audi’s response to the A4 ballooning in all directions. This latest generation loses the hatchback (unless you wait for the plug-in hybrid variant of course) body in favor of America’s more traditional preference: the sedan. Compare the A3 to the A4 of ten years ago and you’ll find a car that fills the vacancy within a mere 100 lbs and with similar size and equipment. Even the engines are familiar; the base engine being a 1.8T and the upgraded 2.0T standing in for the old A4’s V6 with matching horsepower and more torque. Watch and tell us if you agree. Read more…
Audi’s Entry Level Hatchback Struggles to Earn its Premium Price
Americans don’t like hatchbacks. Automotive journalists do. These are automotive truths that are as universally understood as the need for frequent oil changes, regular tire rotations and the belief that the Pontiac Aztek fell out of the ugly tree and hit every branch on the way down. Possibly just as well understood is that Americans definitely don’t want to pay a premium for said hatchback while automotive journalists seem to embrace the idea. Why then is Audi still offering the A3 to North American consumers? Read more…
In A World Of Unleaded Regular, This One Is Premium
It isn’t often that a car in our fleet is referred to as brilliant. Nor is it often that we sing the praises of one that is deemed “entry-level”, featuring an automatic tranny, front-wheel drive, and merely a four-cylinder engine. But the A3 brings out the best in all of these descriptions. Read more…
TALIHINA, Okla. — It’s sunset on the Talimena Scenic Drive, a two-lane stretch of asphalt that winds through one of the most gorgeous landscapes in middle America: the ancient Ouachita mountains in eastern Oklahoma and western Arkansas.
I’m hours away from the constant craziness of big-city life, having traded pollution and traffic gridlock for miles of wide-open roads and pure, 75-degree mountaintop air, if only for a weekend. There’s virtually no civilization out here aside from a few towns that could make the cover of the Saturday Evening Post if they were a bit less scruffy, and the views from around each bend take my breath away for their Ansel Adams-style serenity. Read more…
