Posts Tagged ‘History’

LeCar – Renault Renaissance?

March 24th, 2011 No comments

      Back in the 1970’s Renault decided to import its smallest car offering in the United States, the Renault 5. To put some modern perspective, that car was within tenths of an inch of the length of the US-spec 2012 FIAT 500. Some marketing folks must have recognized that very few cars in America were sold without actual names, so rather than dub the car ‘5’, Renault decided to give the subcompact car half a name: LeCar.
Read more…

Categories: Miscellaneous Tags: , ,

Fiat Brand Returns

December 10th, 2010 No comments

     If you want a new Italian car right now, Ferrari, Lamborghini and Maserati will be happy to oblige — assuming you can afford the six-figure price. That’s about to change now that FIAT has announced its return to America with a cute little compact car called the 500. It’s set to be available on dealer lots by the end of the year, and it will be a test of whether Americans are ready to embrace affordable Italian cars once again. Read more…

Categories: Columns Tags: , ,