2003 Jaguar X-Type
Jaguar’s X-Type Proves That Good Things Can Come In Small Packages
When it comes down to it, the auto business is actually quite simple. Develop a product that can be sold for a profit and then sell as much of that product as you can for the largest possible profit. It only gets complicated when a company hits a “glass ceiling” of sorts. Like in biology, the automotive market has a carrying capacity. In other words, there are only so many consumers who can afford to drop at least $50,000 on their vehicles. And during the late 90’s Jaguar showrooms offered few choices, and none of them even close to the magic $30k mark. Jaguar decided to try something it had never done before. Combine all of the style, elegance, comfort, and prestige that make a Jaguar desirable in a package that could be sold for under 30 grand. The X-Type is that product and though its success in the sales department is not the subject of this article, its success as an entry-level luxury car is. Read more…
