Automotive Trends

Chevrolet Packages Unbridled Spirit in a Corvette for the Country Club Crowd

      Appropriately built in Kentucky, a state whose license plates declare its ‘unbridled spirit’, the legacy of the Corvette is long, rich and detailed. A late addition to the 6^th generation (C6) Corvette, the Grand Sport model finally allows the Corvette buyer to upgrade to the suspension and brakes available on the Z06 model without being limited to a manual transmission and fixed roof combination. The first question many ask is why bother offering a Corvette with an automatic? The reality is that many Corvette buyers are retired gentlemen who have waited much of their long lives to buy a Corvette. To them it is an image car that lets them relive their childhood dreams. Many of these customers have spent most of their driving years piloting the family car with an automatic and have no desire to relearn how to shift for themselves. They simply want something fast and fun combined with the appeal of the Corvette name. If it weren’t for these buyers, GM likely wouldn’t be able to draw enough volume to offer a Corvette at all, much less one with a genuine manual transmission. Read more…

Hyundai Turns Its Attention From Luxury To Sport With The Genesis Coupe

     Watching Hyundai’s meteoric rise from “That Korean Car Company” to “That Global Powerhouse” has been exciting for everyone—at least everyone not employed by another automaker’s sales and marketing department. We recently watched the hard charging company lead a successful foray into the heady waters of the luxury car segment with their Genesis sedan. Now hot on the heels of the positive buzz they earned from meeting that challenge comes a Genesis of another sort.
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     It’s not easy to say goodbye to an old friend. When that old friend is as good as the Acura Integra, the event can leave a grown man in tears. But Acura would like to introduce you to a new friend. One they claim is better than the old friend in everyway. Its name is RSX and it’s ready to make you forget the Integra ever existed. Read more…