Proof That The Midsize Sedan Segment Is More Competitive Than Ever
We’re not sure why, but when we think of the midsize sedan segment our minds tend to picture the Toyota Camry or Honda Accord, or maybe even the Ford Fusion or Chevrolet Malibu. For some reason we don’t immediately remember the Nissan Altima. We’d blame marketing except dealers managed to push almost 230,000 of them into American driveways last year making it the third best selling midsizer behind the Camry and Accord. Maybe we should blame ourselves. The press seems content to watch Toyota and Honda duke it out for first and occasionally devote a few words to how the domestic competition is stacking up against—you guessed it—the Camry and Accord. But Nissan has nothing to be ashamed of, as our week in an Altima 2.5 S proved. Read more…
Nissan Puts The Accord Coupe In Its Crosshairs
Nissan recently launched its revised 2007 Altima sedan complete with the requisite Hybrid model to generally positive reviews. While we haven’t driven the latest iteration of the family hauler we expect it to continue being the slightly sportier, less frumpy alternative to the Camry and Accord that it has always been. But Nissan is no longer content with simply fighting for the family sedan buyer; it wants to offer something for what it calls “typically younger, more performance-oriented coupe buyers.” And after driving it, the Camry Solara and Accord Coupe better hit the gym and get down to fighting weight because the all-new 2008 Altima Coupe offers credible performance in a body almost as sexy as the big brother Infiniti G37. Read more…
It seems like only yesterday that Nissan was bragging about its stylish new Altima. Sales were hot when it was introduced in 2002, but they’ve cooled somewhat in the face of new competition, especially the ever-present Toyota Camry and Honda Accord.
But fear not, Nissan fans. An updated Altima is already on the way for 2005. Read more…
There’s a renaissance going on at Nissan.
After teetering on the brink of obliteration in the late 1990s, the company is coming back in a big way with amazing cars like the 350Z and impressive trucks like the Titan and Armada. The change couldn’t have been more dramatic.
And now the turnaround is showing more than ever in a variation on Nissan’s venerable, bread-and-butter Altima, a four-door sedan that has played second fiddle for years to the Toyota Camry and Honda Accord. Read more…
