Automotive Trends

 Proof That The Midsize Sedan Segment Is More Competitive Than Ever

     We’re not sure why, but when we think of the midsize sedan segment our minds tend to picture the Toyota Camry or Honda Accord, or maybe even the Ford Fusion or Chevrolet Malibu. For some reason we don’t immediately remember the Nissan Altima. We’d blame marketing except dealers managed to push almost 230,000 of them into American driveways last year making it the third best selling midsizer behind the Camry and Accord. Maybe we should blame ourselves. The press seems content to watch Toyota and Honda duke it out for first and occasionally devote a few words to how the domestic competition is stacking up against—you guessed it—the Camry and Accord. But Nissan has nothing to be ashamed of, as our week in an Altima 2.5 S proved. Read more…

Giving Camry Fans More of What They Want     

     We can’t understate the importance of the new seventh generation Camry. Since debuting in 1983 Toyota has sold 15 million around the world and moved enough in this country to claim the car sales crown for 13 of the last 14 years. So when it comes time to redesign the goose that lays the golden eggs you can bet Toyota does their homework. What they always discover is that Camry fans want more of the same, only better. They want roomier, quieter, safer, smarter and more efficient and that’s exactly what Toyota has given them with the 2012 Camry. Read more…